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Articles in Home | Writing & Speaking

  • 3 Ways to Find Your Niche as a Freelance Writer  By : Sudhir.k.Pandit
    To make a six-figure income as a freelance writer, to need to be an expert. You need your name to jump to people's lips when a particular job or challenge comes up. "Direct mail for software? You should get in touch with Bob. That's what he does." Insert your own name and specialty where appropriate.
  • Yaffe’s Law vs. Murphy’s Law: A New Look at an Old Problem  By : Philip Yaffe
    Murphy’s Law is considered by many to be the fundamental law of the universe. It states: “Anything that can go wrong, will go wrong.” Philip Yaffe claims to have found a loophole regarding writing and speaking. In this article, he shows how Yaffe’s Law can be used to counteract Murphy’s Law, leading to more persuasive marketing plans, sales letters, financial reports, etc., as well as speeches and oral presentations people will be eager to attend and actually listen to.

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